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Saturday, May 2, 2020

李老师给各位地产界的朋友的一封公开信, 如何从“土”进入“火“的另一个运程。 An open letter from Master Lee to friends in the real estate industry, How to enter another level of "fire" from "earth".



"WFH' WORK FROM HOME will be the future trend. Expensive office places like Singapore and Hong Kong have already started it long ago. Property industry will go downhill and office rental will be affected. Period 8 is earth but period 9 which soon to start on 2024 is fire element. Internet, online shopping, hand phone apps, food delivery, AI, robotic and portal delivery are all fire related industries.

Then how to transform the property "earth" into "fire"?

Time for developers to put "fire" elements into their earth. E.g. properties with fiber optic for high speed Internet, smart cities, smart homes. Another good idea is the condo or guarded residences, should have shared office or conference meeting room with  sophisticated IT facilities.  Residents will use it for ad-hoc meeting place just like the hotel's business lounge.

Also, the new properties may equipped with a DIY receptionist to collect all the delivered food, medicine, postage with dedicated post boxes which are operated with the mobile phone with password or QR. This will ensure social distance to be maintained. Also, not forgetting the population is getting aging. Thus, the design has to be user friendly to aged community. 

Learning from the Nokia/Sony's fall Vs Raise of iPhone/Samsung. Apple can succeed due to apps and ecosystem (software) instead of just emphasizing on selling the hardware which is the handphone. In YiJing, Hardware is Yang and Software is Yin. If the property developers only focus on selling the house which is the hardware or only focus on the yang, then it is time now to emphasize on the yin which is the software by putting the FIRE element as mentioned above into house. Apple is not the creator of mobile phone but they bring phones to the next level by focusing on the contents and ecosystem.

在家工作会成为未来的趋势, 像新加坡和香港这样的昂贵办公场所, 在家工作已经很早就开始了。八运是土运,而九运即将在2024年开始是火运,房地产行业将走下坡路,办公租金将受到影响。互联网,在线购物,手机应用程序,食品交付,人工智能,机器人和运输都是与火有关的行业。

如何将“地产”转换为“火”?

发展商可以将“火”元素放到他们的房产上了。例如。用于高速互联网,智慧城市,智慧家庭的光纤网络。另一个好主意是可以在新建的公寓或住宅设立有IT设施的共享办公室或会议室, 居民将像酒店的商务休息室一样,将其用于临时会议。

此外,新公寓可能配备DIY接待,以收集所有运送的食品,药品和邮资,专用邮筒可通过密码或QR的手机进行操作。这将确保保持社交距离。此外,不要忘记人口正在老化。 因此,该设计必须对老年社区用户友好。

从诺基亚/索尼的堕落与iPhone /三星的崛起来学习, 苹果可以通过应用程序和系统(软件)获得成功,而不仅仅是强调出售作为手机的硬件。在易經中,硬件是阳,软件是阴。如果房地产开发商仅专注于出售作为硬件的房屋,或者仅专注于阳。现在是时候通过将上述火元素放入房屋来强调阴这个软件。苹果不是手机的创造者,但他们通过关注内容和生态系统将手机提升到一个新的高度。

Ideas triggered by Joshua Ng

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